Client: Footnoting History
Brief: Assist in logo redesign for a popular history podcast. Their logo was created years ago before they became popular and was in need of an update. With over a million podcast downloads, the company needed a new look that reflected their prestige in the industry.
Challenge: Creating a new logo that maintained the original logo's aesthetic. Footnoting History's logo is primarily seen in a iTunes podcast listing, and listeners associated the lime green color of the old logo with the company. Obviously, the lime green had to go. I can think of no color that represents a historical aesthetic less.
The new logo had to be bold and easily distinguishable, as it is so often seen as a tiny rectangle.
Solution: A quill is used to reference writing and footnotes from centuries ago. It was decided that the green had to stay in some capacity, so I lobbied for at least a more muted, elegant sage green. The new logo has flexibility where the old one didn't - it can be used in merchandise, banners, apps, posters, etc.
Client: CU Service Network
Brief: Rebrand all print, digital, social media and trade show channels for CU Service Network (CUSN), a B2B company that provides services to credit unions nationally.
Challenge: Brand identity was not maintained over 20+ years of growth, and branding between channels was not cohesive. Furthermore, because CUSN resells products and services from other companies, branding would often carry over from the “parent” companies, further convoluting the brand. Prospects were often confused as to who CUSN was.
Solution: Diligently streamline all channels into one cohesive brand, including parent company products. Focus on contemporary colors, shapes and fonts, as well as visually simplifying products through icons so prospects can quickly understand what CUSN sells.
A series of three ads promoting new products for 2017. Ads needed to be eye-catching, unique from competitor pieces, simple, and (most importantly) include a pain-points headline.
Pieces would be used in trade shows, print media, and as face-to-face sales tools. An option for web banners was also included.
The ads needed to have a consistent aesthetic, since they all fall under the same brand, but appear different enough to stand on their own.
Brief: In early 2017, parent company CU Service Network launched an umbrella product brand, CU Works. The brand included three new products of the same genre: outsourced services for credit unions. Umbrella logo, product logos and marketing collateral were needed for the launch of the new brand.
Challenge: All three products needed a similar aesthetic to read as a family of services, but also needed to be distinguishable from each other. Parent company desired an aesthetic that was fresh, clean, and colorful to differentiate from many of the dull financial services competitors.
Solution: Use color as a differentiator. Harabara was chosen as the logo font, and was customized slightly. Parent company enjoyed the contemporary, slightly playful feel of the font.
Focus on simple shapes throughout (the check mark) and unique objects (piggy bank for accounting and origami paper for compliance/regulation). Objects are carried throughout both print and digital media to reinforce brand and add whimsy.
Collaboration with Clarence Low of the Asian Chamber of Commerce
Client: Minority and Women’s Chamber Coalition
Brief: Create a logo that would represent all six different Chambers of Commerce in Colorado (Asian, Hispanic, Gay and Lesbian, Native American, Women, and African American) as they banded together under one coalition.
Challenge: They key was to design not just dynamic and powerful logo, but also a neutral one. For example, two of the Chambers of Commerce used red as their branded color. One used green and purple. This logo needed to be non-partial to one group in specific and stand on its own. This created restraints in color, font and style options, among others.
Solution: A logo was created to look completely different from any of the others, incorporating a strong geometric aesthetic. Trusted blue and black are neutral, and the logo is neither too masculine nor feminine.
- In collaboration with Archipelago Web, Denver, CO -
Client: CU Service Network
Brief: Redesign corporate website for CU Service Network (CUSN), in part of a larger umbrella brand launch of three new services, called CU Works. Company desired a more minimalist style, interactive layout with video space and most importantly, a framework that was easily navigable to both clients and prospects.
Challenge: Creating a site that would cater to the company's multiple viewer segments. These include B2B prospects, B2B current clients, and B2C general public. Each required its unique space, intuitive navigation, and menu, essentially fusing three landing pages in one. Site lacked any sort of business development content. Visitors thought they were at another company’s website and were confused, often calling the toll-free line in desperation.
With the launch of the umbrella brand, CU Works, all three sub sites needed a similar brand aesthetic, but needed to be different enough to stand on their own as product sites.
Solution: Completely scrap old site’s framework. Build from the ground up, using a flexible CMS, to include a robust biz dev section, as well as a large video and sales call out area. Large buttons guided visitor segments to the places they needed to be. A detailed “Get to Know Us” page solved the issue of visitor confusion.
Homepage banners prompting visitors to "get to know us" were in heavy rotation, along with a brand story video callout section right below.
Color was primarily used to differentiate each product site. The framework and navigation stayed the same to provide consistency.
See corporate site here
See sub site 1: Compliance here
See sub site 2: Accounting here
See sub site 3: HR here
Client: Wild Bird Rescue & Rehab of Denver
Brief: Create a logo and branding that would serve the non-profit organization in raising funds to build a much needed bird rehab center, as well as raise awareness of the initiative throughout the city.
Challenge: Creating a logo and brand that represented both the unique needs of the non-profit as well as the region that would fund the project. Because so many birds are tied to cultural symbolism, choosing an icon such as a duck could be perceived as a hunting company, a dove as a religious organization, and a hummingbird as a wedding/honeymoon company. I needed to choose a neutral species that still represented the regional wildlife.
I also didn't want to create a logo that was negative - like an injured bird to represent the rehab center. I wanted a bird in flight: healthy, free, and wild.
Solution: I decided on a silhouette of a Great Blue Heron: mysterious, elegant, and ecologically significant to the area. The circle element could be seen as a sun or moon, and the negative space added interest. Focus was placed on "REHAB." The public needed to be aware first and foremost what the goal of this non-profit was - saving birds.
Client: Three Avocados Coffee Company
Brief: Create a design for the Three Avocados anniversary t-shirt
Challenge: Three Avocados isn’t just any old coffee company. They are a non-profit, providing charity for clean water and education initiatives in developing countries. This aspect of the company provided a unique challenge in creating a design that would represent both the product and the philanthropic story behind the product.
Solution: Using a 60s aesthetic, the words of two main charitable causes were used to create the shape of a coffee bean. This merged the story and the product together in a compelling way.
Quarterly campaigns designed for credit union clients to customize with their name and logo, and then use as collateral for customers. Each campaign includes a flyer, postcard, bank statement insert, and web banner.
Selection of infographics created over the past few years for financial institutions.
Brief: Create a simplified, modern document that illustrates corporate strategy and vision - something different from the average business Word doc. Management requested a bold style that is easily read and includes photographs.
Challenge: Compiling and simplifying high-level corporate data into a document that has flow and rhythm – and made sense of multiple streams of thought. CEO had difficulty explaining what was desired; came from a “I’ll know it when I see it” approach.
Solution: An infographic approach to the document, which allowed for a rhythm and “question and answer” narrative without page breaks. A dark palette, abstract photos, and gem-toned geometric pattern created a document that was far from the usual bland, five page business Word doc.
A collection of paintings, illustrations and concept art. Over the past 8 years, I have worked as a comic book inker/colorist, concept artist for mobile gaming, book illustrator and furniture designer.