Collaboration with Clarence Low of the Asian Chamber of Commerce
Client: Minority and Women’s Chamber Coalition
Brief: Create a logo that would represent all six different Chambers of Commerce in Colorado (Asian, Hispanic, Gay and Lesbian, Native American, Women, and African American) as they banded together under one coalition.
Challenge: They key was to design not just dynamic and powerful logo, but also a neutral one. For example, two of the Chambers of Commerce used red as their branded color. One used green and purple. This logo needed to be non-partial to one group in specific and stand on its own. This created restraints in color, font and style options, among others.
Solution: A logo was created to look completely different from any of the others, incorporating a strong geometric aesthetic. Trusted blue and black are neutral, and the logo is neither too masculine nor feminine.
Client: CU Service Network
Brief: Rebrand all print, digital, social media and trade show channels for CU Service Network (CUSN), a B2B company that provides services to credit unions nationally.
Challenge: Brand identity was not maintained over 20+ years of growth, and branding between channels was not cohesive. Furthermore, because CUSN resells products and services from other companies, branding would often carry over from the “parent” companies, further convoluting the brand. Prospects were often confused as to who CUSN was.
Solution: Diligently streamline all channels into one cohesive brand, including parent company products. Focus on contemporary colors, shapes and fonts, as well as visually simplifying products through icons so prospects can quickly understand what CUSN sells.
Client: Three Avocados Coffee Company
Brief: Create a design for the Three Avocados anniversary t-shirt
Challenge: Three Avocados isn’t just any old coffee company. They are a non-profit, providing charity for clean water and education initiatives in developing countries. This aspect of the company provided a unique challenge in creating a design that would represent both the product and the philanthropic story behind the product.
Solution: Using a 60s aesthetic, the words of two main charitable causes were used to create the shape of a coffee bean. This merged the story and the product together in a compelling way.
- In collaboration with Archipelago Web, Denver, CO -
Client: CU Service Network
Brief: Redesign corporate website for CU Service Network (CUSN), in part of a larger rebranding launch. Company desired responsive layout, user-friendly CMS, and most importantly, a framework that made sense to viewers and could grow with the company.
Challenge: Creating a site that would cater to the company's multiple viewer segments. These include B2B prospects, B2B current clients, and B2C general public. Each required its unique space, intuitive navigation, and menu, essentially fusing three landing pages in one. Site lacked any sort of business development content. Visitors thought they were at another company’s website and were confused, often calling the toll-free line in desperation.
Solution: Completely scrap old site’s framework. Build from the ground up, using a flexible CMS, to include a robust biz dev section, as well as multiple FAQ areas. Large buttons guided visitor segments to the places they needed to be. A detailed “Get to Know Us” page solved the issue of visitor confusion.
See site here
Brief: Create a simplified, modern document that illustrates corporate strategy and vision - something different from the average business Word doc. Management requested a bold style that is easily read and includes photographs.
Challenge: Compiling and simplifying high-level corporate data into a document that has flow and rhythm – and made sense of multiple streams of thought. CEO had difficulty explaining what was desired; came from a “I’ll know it when I see it” approach.
Solution: An infographic approach to the document, which allowed for a rhythm and “question and answer” narrative without page breaks. A dark palette, abstract photos, and gem-toned geometric pattern created a document that was far from the usual bland, five page business Word doc.
Client: The Apparel Industry Board, Inc., for Made in Chicago (MIC)
Brief: Create brand identity concept for a city-wide symbol that the apparel industry of Chicago could use. This logo served to unite the city's diverse apparel entrepreneurs under one brand and create recognition for products that were made "local."
Challenge: Creating a logo that would properly represent the vast diversity of apparel entrepreneurs in Chicago. Dozens of ethnicities, sexual orientations, and regional affiliations, each fiercely proud, made choosing an aesthetic quite challenging.
Solution: Focusing on the essence of the city as inspiration for the MIC logo, through market research. Midwest pride. Grass roots. Hardy. Neither NYC nor LA and proud of it. The brand went through numerous stages of revisions, eventually settling on a more high fashion aesthetic than colorful and home-grown.
Client: Model Me USA
Brief: Create a logo concept for multi-ethnic modeling reality show that emphasizes health and spirituality. Models must maintain healthy body weight throughout competition.
Challenge: Client desired a balance of both glamorous and holistic elements to brand this unique reality show. The brand needed to be significantly different from other modeling reality programs’ branding, because it was indeed an unconventional program. However, the branding still required a style that the public would recognize as “modeling.”
Solution: Leafy greens and rich golds balanced the dual elements of the program, distinguishing the brand from the rest of the reality-show pack. Organic elements were incorporated to ground the aesthetic.
Quarterly campaigns designed for credit union clients to customize with their name and logo, and then use as collateral for customers. Each campaign includes a flyer, postcard, bank statement insert, and web banner.
Illustrates key questions regarding financial services technology, sourced from industry whitepapers.
Monthly postcard campaign highlighting various products. A clean, bold aesthetic was desired that could carry multiple products and markets - large, sans-serif font, black and white photos and a pop of color with plenty of white space. More examples to come soon.
Client: CU Service Network
Brief: Redesign marketing launch kit, given to clients when they sign up for services. The launch kit must describe logo usage, branding, media relations and other various B2C functions.
Challenge: The previous launch kit was incredibly sterile. Page after page of dark text on a white background looked more like a legal document than marketing. It was imperative that clients stayed engaged in the content of the manual, not to lose focus through boredom.
Solution: The entire manual was scrapped and rewritten in a casual, first person narrative. A scrapbook aesthetic was incorporated to soften the content. Added "Easter eggs" scattered throughout the kit include coupons, coffee stains and hemp string, and provide whimsy to break up the monotony of launch kit information.
Mockup complements of PSTutorialsws
A collection of paintings, illustrations and concept art. Over the past 8 years, I have worked as a comic book inker/colorist, concept artist for mobile gaming, book illustrator and furniture designer.