Print, web and trade show rebranding for CU Service Network, a company that provides services to credit unions. Focus on contemporary colors, shapes and fonts, as well as visually simplifying distribution channels through icons.
(From top left to right) 2012 Annual Report, Sales Folder, Responsive website, Business Card Concept, Corporate Document Covers, Tri-fold Product Brochure, Product Handout
Tri-Fold Brochure (Front)
Tri-Fold Brochure (Inside)
Business Card Concept
Location Guide for Customers
Corporate Document Cover 1
Corporate Document Cover 2
Corporate Document Cover 3
Series of icons designed to streamline business development
Redesign of twitter page to mimic blog appearance and create cohesion between the two channels. See twitter page here
Company previously had no blog presence, and wanted to create thought leadership in the field. Blog is run on wordpress.org. See blog here
Tradeshow Floor Banner
Tradeshow Tabletop Display
Made in Chicago Logo
Brand identity concept for a city-wide symbol that the apparel industry of Chicago could use. This logo served to unite the city's diverse apparel entrepreneurs under one brand and create recognition for products that were made "local." The brand went through numerous stages of revisions, eventually settling on a more high fashion aesthetic than colorful and crafty.
Redesign of CU Service Network website, as part of a larger rebranding launch. Company desired responsive layout, user-friendly CMS, and most importantly, a framework that would cater to the company's multiple viewer segments. These include B2B prospects, B2B current clients, and B2C general public.
Quarterly campaigns designed for credit union clients to customize with their name and logo, and then use as collateral for customers. Each campaign includes a flyer, postcard, bank statement insert, and web banner.
Three Avocados Coffee is a non-profit company who provides100% of net proceeds to clean water in Uganda & education in Nicaragua. They recently hosted a t-shirt logo contest which I participated in. Specs were two-color only.
My concept is below: the ubiquitous coffee bean, with retro style letters illustrating the core good deeds the company does. The logo is bold, reads well, and is unisex (necessary for a t-shirt design). Although initially designed for a t-shirt, the logo could easily be incorporated into a variety of products and channels.
Branding and illustration for Chicago multimedia project, targeting spirituality in urban youth through blogging, e-books, and interactive story-telling.
Model Me USA
Logo concept for multi-ethnic modeling realty show that emphasizes health and spirituality. Models must maintain healthy body weight throughout competition. Client desired a balance of both glamorous and holistic elements. Leafy greens and rich golds balance the dual elements.
Monthly postcard campaign highlighting various products. A clean, bold aesthetic was desired that could carry multiple products and markets - large, sans-serif font, black and white photos and a pop of color with plenty of white space. More examples to come soon.
Mobile Wallet Infographic
Illustrates key questions regarding up-and-coming mobile wallet technology, sourced from a financial whitepaper.
Consumer Banking Infographic
Illustrates data which correlates various banking preferences, i.e. ATM usage, online banking, to age demographics in America. It also prefaces this data by highlighting trends in each demographic.
Marketing Launch Kit
Redesign of company launch kit, given to clients when they first sign-up for services. The launch kit neatly describes logo usage, branding, media relations and other various B2C functions. The added 3D items scattered throughout the kit include coupons, coffee stains and hemp string, and provide whimsy to break up the monotony of launch kit information.