Client: Footnoting History
Brief: Assist in logo redesign for a popular history podcast. Their logo was created years ago before they became popular and was in need of an update. With over a million podcast downloads, the company needed a new look that reflected their prestige in the industry.
Challenge: Creating a new logo that maintained the original logo's aesthetic. Footnoting History's logo is primarily seen in a iTunes podcast listing, and listeners associated the lime green color of the old logo with the company. Obviously, the lime green had to go. I can think of no color that represents a historical aesthetic less.
The new logo had to be bold and easily distinguishable, as it is so often seen as a tiny rectangle.
Solution: A quill is used to reference writing and footnotes from centuries ago. It was decided that the green had to stay in some capacity, so I lobbied for at least a more muted, elegant sage green. The new logo has flexibility where the old one didn't - it can be used in merchandise, banners, apps, posters, etc.
Client: CU Service Network
Brief: Rebrand all print, digital, social media and trade show channels for CU Service Network (CUSN), a B2B company that provides services to credit unions nationally.
Challenge: Brand identity was not maintained over 20+ years of growth, and branding between channels was not cohesive. Furthermore, because CUSN resells products and services from other companies, branding would often carry over from the “parent” companies, further convoluting the brand. Prospects were often confused as to who CUSN was.
Solution: Diligently streamline all channels into one cohesive brand, including parent company products. Focus on contemporary colors, shapes and fonts, as well as visually simplifying products through icons so prospects can quickly understand what CUSN sells.
A series of three ads promoting new products for 2017. Ads needed to be eye-catching, unique from competitor pieces, simple, and (most importantly) include a pain-points headline.
Pieces would be used in trade shows, print media, and as face-to-face sales tools. An option for web banners was also included.
The ads needed to have a consistent aesthetic, since they all fall under the same brand, but appear different enough to stand on their own.
Collaboration with Clarence Low of the Asian Chamber of Commerce
Client: Minority and Women’s Chamber Coalition
Brief: Create a logo that would represent all six different Chambers of Commerce in Colorado (Asian, Hispanic, Gay and Lesbian, Native American, Women, and African American) as they banded together under one coalition.
Challenge: They key was to design not just dynamic and powerful logo, but also a neutral one. For example, two of the Chambers of Commerce used red as their branded color. One used green and purple. This logo needed to be non-partial to one group in specific and stand on its own. This created restraints in color, font and style options, among others.
Solution: A logo was created to look completely different from any of the others, incorporating a strong geometric aesthetic. Trusted blue and black are neutral, and the logo is neither too masculine nor feminine.
Client: Wild Bird Rescue & Rehab of Denver
Brief: Create a logo and branding that would serve the non-profit organization in raising funds to build a much needed bird rehab center, as well as raise awareness of the initiative throughout the city.
Challenge: Creating a logo and brand that represented both the unique needs of the non-profit as well as the region that would fund the project. Because so many birds are tied to cultural symbolism, choosing an icon such as a duck could be perceived as a hunting company, a dove as a religious organization, and a hummingbird as a wedding/honeymoon company. I needed to choose a neutral species that still represented the regional wildlife.
I also didn't want to create a logo that was negative - like an injured bird to represent the rehab center. I wanted a bird in flight: healthy, free, and wild.
Solution: I decided on a silhouette of a Great Blue Heron: mysterious, elegant, and ecologically significant to the area. The circle element could be seen as a sun or moon, and the negative space added interest. Focus was placed on "REHAB." The public needed to be aware first and foremost what the goal of this non-profit was - saving birds.
Client: Three Avocados Coffee Company
Brief: Create a design for the Three Avocados anniversary t-shirt
Challenge: Three Avocados isn’t just any old coffee company. They are a non-profit, providing charity for clean water and education initiatives in developing countries. This aspect of the company provided a unique challenge in creating a design that would represent both the product and the philanthropic story behind the product.
Solution: Using a 60s aesthetic, the words of two main charitable causes were used to create the shape of a coffee bean. This merged the story and the product together in a compelling way.
Client: The Apparel Industry Board, Inc., for Made in Chicago (MIC)
Brief: Create brand identity concept for a city-wide symbol that the apparel industry of Chicago could use. This logo served to unite the city's diverse apparel entrepreneurs under one brand and create recognition for products that were made "local."
Challenge: Creating a logo that would properly represent the vast diversity of apparel entrepreneurs in Chicago. Dozens of ethnicities, sexual orientations, and regional affiliations, each fiercely proud, made choosing an aesthetic quite challenging.
Solution: Focusing on the essence of the city as inspiration for the MIC logo, through market research. Midwest pride. Grass roots. Hardy. Neither NYC nor LA and proud of it. The brand went through numerous stages of revisions, eventually settling on a more high fashion aesthetic than colorful and home-grown.
Brief: Create a simplified, modern document that illustrates corporate strategy and vision - something different from the average business Word doc. Management requested a bold style that is easily read and includes photographs.
Challenge: Compiling and simplifying high-level corporate data into a document that has flow and rhythm – and made sense of multiple streams of thought. CEO had difficulty explaining what was desired; came from a “I’ll know it when I see it” approach.
Solution: An infographic approach to the document, which allowed for a rhythm and “question and answer” narrative without page breaks. A dark palette, abstract photos, and gem-toned geometric pattern created a document that was far from the usual bland, five page business Word doc.
Quarterly campaigns designed for credit union clients to customize with their name and logo, and then use as collateral for customers. Each campaign includes a flyer, postcard, bank statement insert, and web banner.
Illustrates key questions regarding financial services technology, sourced from industry whitepapers.
Monthly postcard campaign highlighting various products. A clean, bold aesthetic was desired that could carry multiple products and markets - large, sans-serif font, black and white photos and a pop of color with plenty of white space. More examples to come soon.
A collection of paintings, illustrations and concept art. Over the past 8 years, I have worked as a comic book inker/colorist, concept artist for mobile gaming, book illustrator and furniture designer.