Print, web and trade show rebranding for CU Service Network, a company that provides services to credit unions. Focus on contemporary colors, shapes and fonts, as well as visually simplifying distribution channels through icons.
From left to right (top): Annual Report 2013 cover, pocket folder outside (Middle): Three corporate documents (Bottom): Product brochure back and front, web site, mobile
Series of icons designed to streamline business development
Redesign of twitter page to mimic blog appearance and create cohesion between the two channels. See twitter page here
Company previously had no blog presence, and wanted to create thought leadership in the field. Blog is run on wordpress.org. See blog here
Tradeshow Floor Banner
Tradeshow Tabletop Display
Quarterly campaigns designed for credit union clients to customize with their name and logo, and then use as collateral for customers. Each campaign includes a flyer, postcard, bank statement insert, and web banner.
Brand identity concept for a city-wide symbol that the apparel industry of Chicago could use. This logo served to unite the city's diverse apparel entrepreneurs under one brand and create recognition for products that were made "local." The brand went through numerous stages of revisions, eventually settling on a more high fashion aesthetic than colorful and crafty.
Version 1 - Full Color
Version 1 - Branding Mock Up
The process and revisions
Urban Christian Story
Branding and illustration for Chicago multimedia project, targeting spirituality in urban youth through blogging, e-books, and interactive story-telling.
Mobile Wallet Infographic
Illustrates key questions regarding up-and-coming mobile wallet technology, sourced from a financial whitepaper.
Redesign of CU Service Network website, as part of a larger rebranding launch. Company desired responsive layout, user-friendly CMS, and most importantly, a framework that would cater to the company's multiple viewer segments. These include B2B prospects, B2B current clients, and B2C general public.
Four boxes along the bottom of the site serve a specific customer segment, functioning as four mini-menus within one home page.
"Solutions for Credit Unions" - Serves B2B prospects, "For Our Participating Credit Unions" - Serves B2B clients, "For Credit Union Members" - Serves general public.
Business development page for prospects. Easy drop-down navigation on the right side menu to explore products, as well as a "quick-info" box below, containing the sales managers' photos and contact info.
"Quick fill" form on right side for easy contact. No need to even search for an email address.
Web Banner Samples
Three Avocados Coffee Logo
Three Avocados Coffee is a non-profit company who provides100% of net proceeds to clean water in Uganda & education in Nicaragua. They recently hosted a t-shirt logo contest which I participated in. Specs were two-color only.
My concept is below: the ubiquitous coffee bean, with retro style letters illustrating the core good deeds the company does. The logo is bold, reads well, and is unisex (necessary for a t-shirt design). Although initially designed for a t-shirt, the logo could easily be incorporated into a variety of products and channels.
Monthly postcard campaign highlighting various products. A clean, bold aesthetic was desired that could carry multiple products and markets - large, sans-serif font, black and white photos and a pop of color with plenty of white space. More examples to come soon.
Consumer Banking Infographic
Illustrates data which correlates various banking preferences, i.e. ATM usage, online banking, to age demographics in America. It also prefaces this data by highlighting trends in each demographic.
Marketing Launch Kit
Redesign of company launch kit, given to clients when they first sign-up for services. The launch kit neatly describes logo usage, branding, media relations and other various B2C functions. The added 3D items scattered throughout the kit include coupons, coffee stains and hemp string, and provide whimsy to break up the monotony of launch kit information.
Logo concept for multi-ethnic modeling realty show that emphasizes health and spirituality. Models must maintain healthy body weight throughout competition. Client desired a balance of both glamorous and holistic elements. Leafy greens and rich golds balance the dual elements.
Series of e-blasts targeting CEOs in the credit union industry to register for seminar.
Direct mail flyer reminding clients to utilize an online training service. This graphic was also used in an e-blast.