Brief: Create a simplified, modern document that illustrates corporate strategy and vision - something different from the average business Word doc. Management requested a bold style that is easily read and includes photographs.
Challenge: Compiling and simplifying high-level corporate data into a document that has flow and rhythm – and made sense of multiple streams of thought. CEO had difficulty explaining what was desired; came from a “I’ll know it when I see it” approach.
Solution: An infographic approach to the document, which allowed for a rhythm and “question and answer” narrative without page breaks. A dark palette, abstract photos, and gem-toned geometric pattern created a document that was far from the usual bland, five page business Word doc.