Client: CU Service Network
Brief: Rebrand all print, digital, social media and trade show channels for CU Service Network (CUSN), a B2B company that provides services to credit unions nationally.
Challenge: Brand identity was not maintained over 20+ years of growth, and branding between channels was not cohesive. Furthermore, because CUSN resells products and services from other companies, branding would often carry over from the “parent” companies, further convoluting the brand. Prospects were often confused as to who CUSN was.
Solution: Diligently streamline all channels into one cohesive brand, including parent company products. Focus on contemporary colors, shapes and fonts, as well as visually simplifying products through icons so prospects can quickly understand what CUSN sells.