- In collaboration with Archipelago Web, Denver, CO -
Client: CU Service Network
Brief: Redesign corporate website for CU Service Network (CUSN), in part of a larger umbrella brand launch of three new services, called CU Works. Company desired a more minimalist style, interactive layout with video space and most importantly, a framework that was easily navigable to both clients and prospects.
Challenge: Creating a site that would cater to the company's multiple viewer segments. These include B2B prospects, B2B current clients, and B2C general public. Each required its unique space, intuitive navigation, and menu, essentially fusing three landing pages in one. Site lacked any sort of business development content. Visitors thought they were at another company’s website and were confused, often calling the toll-free line in desperation.
With the launch of the umbrella brand, CU Works, all three sub sites needed a similar brand aesthetic, but needed to be different enough to stand on their own as product sites.
Solution: Completely scrap old site’s framework. Build from the ground up, using a flexible CMS, to include a robust biz dev section, as well as a large video and sales call out area. Large buttons guided visitor segments to the places they needed to be. A detailed “Get to Know Us” page solved the issue of visitor confusion.
Homepage banners prompting visitors to "get to know us" were in heavy rotation, along with a brand story video callout section right below.
Color was primarily used to differentiate each product site. The framework and navigation stayed the same to provide consistency.
See corporate site here
See sub site 1: Compliance here
See sub site 2: Accounting here
See sub site 3: HR here