Identity and Collateral Branding
Client: Vincent Lighting Solutions
Brief (Ongoing): Assist a leading national lighting company with a brand refresh. This includes identity items, like a pocket folder and “Who’s Who” corporate brochure, as well as product collateral, such as specific brochures for their 20+ industries.
The company desired an original and sharp look to stand out from the dime-a-dozen competition of wedding and concert lighting. VLS has many distinguished clients, including some of the most well known architectural landmarks in the tri-state area, like the Rock and Roll Hall of Fame, Carnegie Mellon University and the Terminal Tower. The best way to showcase these relationships and the expertise level that VLS resides on? Photography.
I wanted to bring the striking photos VLS had in their catalog to the forefront in both the folder design and the product brochures. The work they do would speak for itself against a stark charcoal or white background. I also mimicked the triangle logo shape throughout to reinforce the brand. A UV coat was laid over the triangle photos for extra impact.
I also wanted to weave the warm/cool yellow and cyan throughout the brochures. As you see, two color palettes of ten were created to distinguish the industry collateral, like Facade, Church, and Wedding lighting.